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Question

A video in this module discussed how people may form favorable impressions of a speaker

because of the evidence and argument the speaker presents to their audience. This type of

persuasion is called:

O Peripheral Route Persuasion

© The Judge Judy Effect

• Central Route Persuasion

• The CSI Effect

4 Drovisi

Answer

Central Route Persuasion

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Central Route Persuasion is a type of persuasion that occurs when people form favorable impressions of a speaker because of the evidence and argument the speaker presents to...