Question
Application (10pts).
Identify your target market using income segmentation. State first your product offerir
target market.
Identify competing industries to how they differentiate each other.
a. McDonalds and Jollibee
b. GMA and ABS-CBN television network
Answer
Product Offered: Unknown
a. Target Market:
Low to middle-income individuals
b. Competing Industries:
McDonald's and Jollibee differentiate themselves through their menu offerings, pricing, and marketing strategies. McDonald's is known for its global brand recognition, consistent taste, and premium pricing, while Jollibee offers more localized menu items and affordable pricing.
GMA and ABS-CBN differentiate themselves through their programming, audience reach, and advertising rates. GMA focuses on news and entertainment programming, while ABS-CBN offers a wider range of content, including sports and lifestyle shows. ABS-CBN has a larger audience reach, but GMA offers more affordable advertising rates.