Question
Boston Consulting Group (BCG) matrix was developed by Sonfield and Lussier (1997) is
an entrepreneurial strategy matrix using
and
B
D.
innovation;creative
risk;creative
risk;innovation
creative; mission
Answer
The Boston Consulting Group (BCG) matrix was developed by Sonfield and Lussier (1997) as an entrepreneurial strategy matrix using innovation, creative risk, and mission.