Other

Question

Consumers respect

and often ask for their input before they buy goods and services.

O Cliques

• Opinion Leaders

Interest Groups

• Subcultures

Answer

Consumers respect opinion leaders, interest groups, and subcultures and often ask for their input before they buy goods and services.

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Consumers often seek the input of opinion leaders, interest groups, and subcultures before they purchase goods and services. Opinion leaders are individuals who...