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Your client, the owner a national Drive-In chain, has noticed a resurgence in attendance and she
wants to expand into new locations. Knowing she cannot compete with the multiplex cinemas in
the metro cities, she is conducting marketing analysis in rural areas - known locations where drive-
ins are still popular. MRI provides three levels of movie attendance: Attend Movies 2x Month or
More, Attend Movies Once a Month, and Attend Movies Less than 1x/Month. You have this data for
COUNTY SIZE C and COUNTY SIZE D - both more rural and farming areas. Though both C and D
counties contain roughly the same population, your client needs to know if there is any significant
difference in attendance and if she should focus on one or the other. Use the population projections
(000) together with attendance groups (see box below) to calculate the monthly gross movie
attendance for C and D counties:
O 120
O 135
O 140
O 85
Answer
To determine if there is a significant difference in attendance between County Size C and County Size D, calculate the monthly gross movie attendance for each county using the population projections and attendance groups.