Question
Q2 Short Answer: Example of Growth Strategy: Vans.
Using Vans sneakers designed for skateboarders and snowboarders, what new demographic could they
go after? What new product could they add that would match their core competency? Be sure to explain
your answer.
8 points
ach Estimates of direct losses from the 8-dav recall ranged &
Answer
Vans could go after a new demographic such as fashion-conscious teenagers and young adults. They could add a line of apparel such as t-shirts, hoodies, and jackets that feature their iconic designs and colors. This would match their core competency of creating stylish and functional footwear and apparel for skateboarders and snowboarders.