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Question

The decision cycle to purchase high-priced items such as travel, cars, or a new home willikely span several wecks or

months. Which attribution model should be used to give value to each touchpoint that leads to a conversion?

SELECT THE CORRECT ANSWER

A Linear

8. Time Decay

C. Last Interaction

D Position Dased

FINISH

Answer

A. Linear attribution model should be used to give value to each touchpoint that leads to a conversion in a decision cycle that spans several weeks or months.

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The linear attribution model gives equal credit to each touchpoint that leads to a conversion. In a decision cycle that spans several weeks or months, there...