Geography

Question

The following statement represents which type of segmentation?

Mark supports the Dallas Cowboys team because, in his opinion, they are the best.

000

a

b

d

Demographic

Geographic

Behavioral-based

Psychographic

Answer

Psychographic segmentation.

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Psychographic segmentation is a type of market segmentation that divides consumers into groups based on their personality traits, values, interests, attitudes, and lifestyles...