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Question

Unlike marketers in the consumer market, business-to-business marketers

O A.

are not concerned with creating customer value

® B.

deal with far fewer but far larger buyers

• C. use a less formalized buying process

D. respond to elastic demand for their goods

OE. can ignore customer needs

Answer

B. deal with far fewer but far larger buyers

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Business-to-business marketers deal with far fewer but far larger buyers than marketers in the consumer market. They use a less formalized buying process and...