Question
What do you understand by the term "branding" You may use an example in
explanation.
Answer
Branding refers to the process of creating a unique name, design, symbol, or image that identifies and distinguishes a product or service from its competitors. It is a way of creating a perception in the minds of consumers about a particular product or service. For example, Nike's "swoosh" logo and "Just Do It" slogan are instantly recognizable and associated with the brand's athletic shoes and apparel. This helps Nike stand out from other athletic brands and creates a strong brand identity.