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Question

When Procter & Gamble defines its business as "providing branded products and services of quality and value

that improve the lives of the world's consumers," they are using a

a. motivation-oriented definition

b. product-oriented definition

c. personality-oriented definition

d. production-oriented definition

e. need-focused definition

Answer

e. need-focused definition

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Procter & Gamble's definition of their business focuses on meeting the needs of consumers, which is a need-focused definition...