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Question

vo.o wit rou just saw a commercial I willer your lavorite viac game clarable on

fights a monster, and then picks up a candy bar. The character, in between bites, says, "Feel as strong as a hero

with every bite!" What technique has the advertising company used to persuade you to buy the candy bar?

• Scientific evidence

• Bandwagon

• Glittering generalities

O Testimonials

Answer

The technique used in the advertisement is called "glittering generalities."

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"Glittering generalities" is a persuasive technique used in advertising that involves using vague, positive words or phrases that are difficult to define or measure. In this case, the advertisement uses the phrase "Feel as strong as a hero with every bite!" to create a positive association between the candy bar and the feeling of strength and heroism. However, the advertisement does not provide any specific evidence or information to support this claim. Instead, it relies on the emotional appeal of the words to persuade the viewer to buy the candy bar.